Advertising
Advertising Standards Board for complaints about discriminatory portrayal of people, concern for children, use of language, portrayal of violence, portrayal of sex, sexuality and nudity, health and safety
Consumer Affairs/Fair Trading Agencies or ACCC for complaints about truth and accuracy in advertising
Advertising Claims Board for complaints about a competitor - truth, accuracy, or legality of a piece of advertising
(1) Advertising Standards Board
The Advertising Standards Board (ASB) is an independent body administered by the Advertising Standards Bureau. The Bureau is funded by the advertising industry. T he Board deals with public complaints about the content of print, TV, radio, cinema and outdoor advertisements -
- the use of language
- the discriminatory portrayal of people
- concern for children
- violence
- sex, sexuality and nudity
- health & safety
In doing this, the ASB refers to Section 2 of the Advertiser Code of Ethics of the Australian Association of National Advertisers. You may find this Code useful in helping you explain your complaint.
(There are also codes for 'Advertising to Children' and 'Motor vehicles'.)
Suite 2 Level 5 / 99 Elizabeth St Sydney 2000
Phone: (02) 9233 8874
Fax : (02) 9233 8868
Web site link for the Advertising Standards Board
How to complain
You must write to the Advertising Standards Board - by mail, fax or using the ASB's online complaint form . Include a description of the ad and when and where you heard or saw it. Explain your complaint (refer to the Code if you can). Include your name and address, because anonymous complaints will not be considered.
More information on lodging a complaint with the ASB.
(2) State Consumer Affairs / Fair Trading Agencies
Click here to go to contact information for your State.
(3) Australian Competition and Consumer Commission (ACCC)
Click here to go to contact information.
(4) Advertising Claims Board
The Advertising Standards Bureau also administers the Advertising Claims Board. It deals with competitor claims (ie. from business or industry) about the truth, accuracy or legality of a piece of advertising. Contact points are the same as for the Advertising Standards Board (see 1 above). These complaints are charged on a user-pays cost recovery basis.
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